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Table 1: Video iPod BOM
# Part Number Company Description Estimated Cost
1) MK3008GAL Toshiba 30GB 1.8" HDD $65.00
2) PP5021 PortalPlayer Decoder/SoC $8.00
3) BCM2722 Broadcom Video decoder/processor $10.00
4) K4S56163PF Samsung SDRAM - 256Mbit $1.75
5) WM8758 Wolfson Microelectronics Audio codec $3.75
6) LTC4066 Linear USB Power Manager/ Li-Ion Battery charger $1.60
7) LM34910SD National Step Down Switching Regulator $0.75
8) TEA1211 Philips DC/DC converter with I 2 C Interface $1.00
9) SST39WF800A Silicon Storage Technology Parallel Flash - 8Mbit $1.30
10) PCF50607 Philips Power Management Unit $2.50
11) CY8C21 Cypress PSoC Mixed Signal Controller - Touch Pad $0.85
12) Touch pad $2.50
13) Li-Ion Battery $4.50
14) 2.5" color LCD $15.00
15) PCB, passives, mechanical $10.00
16) Other $15.00
Total BOM $143.50
Apple Retail Price $299.00
Implied Apple Gross Margin 52%
原來一部 iPod Video 利潤 52% ~~ | 
發表於 12-8-2009 12:16:10
發表於 12-8-2009 22:34:30
發表於 12-8-2009 22:44:09
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